Tahoe license plates raise money for to conserve Lake


With a single-day ski pass to Heavenly Ski Resort running $91 and expected to increase to nearly $114 when deals expire on Nov. 21, getting a day of skiing for the price of a Lake Tahoe license plate is pretty attractive.

Those who purchase a new Lake Tahoe license plate in either California or Nevada before April 1, 2022, through the “Plates for Powder” program receive a free lift ticket to one of eight participating Tahoe downhill or Nordic resorts, or a Tahoe City Sports Park season pass to be used during the 2021-22 winter season, while supplies last.

“Over the past 10 years, ‘Plates for Powder’ has given California and Nevada drivers a way to directly support important environmental projects in Tahoe, and to show their love for this special place,” said Tahoe Fund CEO Amy Berry. “We are incredibly grateful to our resort partners for their generous and ongoing support of this program. Their contributions give added incentive to purchase Tahoe license plates and assure the completion of projects designed to preserve Tahoe for generations to come.”

Plate sales and renewal fees support the development of hiking and biking trails, watershed restoration projects, and protect Lake Tahoe’s famed beaches and blue waters. The nonprofit Tahoe Fund has organized the program on behalf of the California Tahoe Conservancy and Nevada Division of State Lands since 2011. Ninety-six percent of funds raised from Tahoe plate sales come back to Lake Tahoe via the public agencies.

“We’re thrilled to bring the Plates for Powder program back this winter, and we are grateful to all the participating ski resorts for their support,” said Conservancy Board Chair and El Dorado County Supervisor Sue Novasel in a press release. “Funds from the sale and renewal of Lake Tahoe license plates play an important role for our efforts to restore and enhance the natural and recreational resources of the Lake Tahoe Basin.”

New Tahoe license plate fees that support environmental improvement projects in the Lake Tahoe Basin are $50 in California with a $40 annual renewal fee, and $61 in Nevada with a $31 renewal fee. Personalized plates are also available for additional fees.

Participating resorts in the promotion include Diamond Peak, Heavenly, Homewood and Kirkwood Mountain resorts, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Tahoe Cross Country and Tahoe City Winter Sports Park.

Information on how to purchase a plate and redeem the complimentary lift ticket, trail pass, or Tahoe City Sports Park season pass is available at tahoeplates.org.


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