LAS VEGAS â Amid a buffet of government-run mortgage relief programs that many struggling Nevada residents say theyâve heard nothing about, Bruce Breslow thinks he finally has a program that fatigued homeowners will pay attention to.The proposed program would have the state create a $150 million nonprofit to buy up distressed mortgages en masse and refinance them. The newly appointed director of Nevadaâs Department of Business and Industry thinks it could help chip away at the tens of thousands of mortgages in Nevada that are severely delinquent.âI think the âshadow inventoryâ is the main thing thatâs keeping homebuilders from moving into Nevada,â said Breslow, whose department typically regulates business and administers bond programs to encourage business growth. âThe threat of 52,000 homes marching toward foreclosure keeps it unstable.âThe Home Means Nevada Home Retention Program, named after the state song, would buy âpoolsâ of underwater mortgages from the federal government at a 30 percent discount, using funds from the national mortgage settlement and federal sources, then work with the homeowner to refinance the house.The homes would be pre-selected, and the state would inform homeowners whose mortgages are in the pool. The program would not be available to everyone who wants to opt-in.Breslow said banks should be doing the work of dealing with properties in limbo, but they arenât. He cites Assembly Bill 284, an anti-robo-signing state law that requires more paperwork for a lender to foreclose. The law, which took effect in October 2011, coincided with a steep drop in initial foreclosure notices in Nevada.Banks also are stymied by a âmoral hazard clause,â which prevents them from helping one homeowner without helping another equally, Breslow said. A nonprofit would be able to bypass that hurdle.Breslow has testified about his departmentâs plan during the first week of the Legislature, and a department spokeswoman says lawmakers have asked for a completed business plan before they draft a bill to put it in place.The plan likely wouldnât be finished until March or April, and Breslow estimates the program would be in place in six months at the earliest.âWe wanted to tackle what we believe is the final obstacle in the market,â Breslow said. âHome prices have stabilized. The concern from the housing experts is ... shadow inventory.âItâs not the first time the government has offered a hand to struggling homeowners. But whether those programs have done much to help Nevadaâs hardest-hit housing market is debatable.In a survey of 500 struggling Nevada homeowners who experienced or approached foreclosure, the Nevada Association of Realtors found 72 percent think government foreclosure prevention problems either arenât having an impact or are making the situation worse.In a similar survey in 2011, surveyors asked about four specific programs. Eighty percent of respondents said they had never heard of the Home Affordable Foreclosure Alternative, while 56 percent said theyâve never heard of the Home Affordable Modification Program, 55 percent hadnât heard of the Nevada Foreclosure Mediation Program, and 65 percent had never heard of MakingHomeAffordable.gov.Christopher Preciado, a community organizer with the liberal-leaning coalition Progressive Leadership Alliance of Nevada, thinks itâs a publicity issue.âItâs a lack of marketing, and the program just isnât out there in the community,â he said, noting that struggling homeowners are likely to turn to the bank first but donât know where to turn if that doesnât work. Government programs âdonât have the name recognitionâ that the banks do, he said.Real estate experts say people who are seriously behind on their payments or have stopped paying altogether arenât reading their mail and arenât answering their phones, perhaps in an effort to avoid collectors.Bill Uffelman of the Nevada Bankers Association is skeptical that such large numbers of people donât know thereâs help. He thinks many people with delinquent mortgages simply donât see banks foreclosing on people who skip payments, and decide not to pay themselves.âItâs amazing how many people say they donât know these programs exist. The stories are there,â Uffelman said. âThe reality is there are a lot of people in Clark County and Nevada saying, âI didnât have to pay my mortgage for the past two or three years. Youâre the dummy (for paying).ââBreslow acknowledged that it wonât be easy to get the point across to every homeowner who is eligible for his program. He said heâd use any means necessary to spread the word, including personal visits to homes.He also thinks the programâs effort to dramatically shrink someoneâs mortgage â from, say, $400,000 down to $200,000 â sets it apart from smaller-scale relief programs.âThey reduce it slightly or put a dent into it,â Breslow said of government programs currently in place. âWeâd refinance â not just give a little bit.âHis optimism aside, Breslow said the $150 million pot of money can only go so far. That might help 700 or 800 homes, until people whose mortgage the nonprofit buys can pay back into the fund and replenish it, allowing the program to bring in new underwater homes. âItâs not a panacea,â he said. Still, âDoing nothing doesnât help our situation.â