Tahoe unveils new branding

Set to debut in early June, an original Visit Lake Tahoe brand and associated marketing campaign will share what defines Lake Tahoe with guests from around the world.

“This initiative was a collaborative effort that involved representatives from the entire community to address pertinent issues that will help guide our future,” said Lake Tahoe Visitors Authority President Carol Chaplin. “We appreciate that enthusiastic support and passionate input to arrive at the new Visit Lake Tahoe brand.”

The brand came to life through a culmination of research with local residents, agencies, hotels, restaurants and other businesses that rely on successful tourism and enlightened environmental philosophy.

As part of its 10-year vision, the authority will strive to balance its mission with the associated social and environmental impacts. The new plan also marries responsibility for protecting the lake with intelligent economic planning.

While the lake is the primary attraction, there are many Tahoe experiences that set the region apart.

“Awe and then Some” is the tagline at front-and-center in the marketing used to launch the new Visit Lake Tahoe brand.

The authority collaborated with Noble Studios of Reno to create both the marketing creative and initial media plan for the upcoming 2022 summer season.