Say it ainât so PepsiCo, say it ainât so. Thereâs no joy in mighty PepsiCo. The mighty PepsiCo has struck out.
A perfectly fine idea has been shot down because of bad marketing and public relations. I still think the idea of a less messy, less crunchy Doritos is a pretty good one (as Iâve said before any Doritos are better than none and Iâll eat any kind of Doritos). But when this idea of a kinder, gentler Doritos was reportedly just going to be marketed to women, well the politically correct idea just became too politically correct or something or other, so PepsiCo wonât be offering so-called Doritos for women after all.
âWe already have Doritos for women â theyâre called Doritos,â the company said in a statement Tuesday.
I just wonder how these less messy, less crunchy Doritos wouldâve have gone over if say they wouldâve been marketed as a way for mothers and fathers to keep their children appeased while feeling a little less guilty about it. (The so-called Doritos for women were supposedly going to come in smaller packages that could be put in a womanâs â or more specifically â a motherâs purse).
A commercial showing a soccer mom pulling out a smaller package of less messy, less crunchy Doritos for her little angel I think wouldâve been politically correct enough.
But then again when I was in college I took this advertising class and the professor told us trying to sell traditionally messy snacks as less messy never works. Thatâs why Pringles changed its marketing scheme from a chip thatâs less messy to a chip thatâs more fun.
I still think I would have had fun eating âLadyâ Doritos.
â Charles Whisnand