NIAA loses top sponsor |

NIAA loses top sponsor

by Staff Report

U.S. Bank, the Nevada Interscholastic Activities Association’s “partner in high school activities” for the past nine years, will not renew its contract with the NIAA.

The current contract expires on June 30, 2003. U.S. Bank cited budget cuts for its decision.

“While we are certainly disappointed in their decision to not renew the sponsorship, we are very thankful for U.S. Bank’s involvement over such an extended period of time,” said Dr. Jerry Hughes, NIAA executive director. “We will have to make some major adjustments to our budget and the way we operate events for next year and the future.”

U.S. Bank was the title sponsor for state championships. Besides money, U.S. Bank provided people, office space, consulting and other support to the NIAA through its sponsorship.

The partnership allowed the NIAA to give programs, meals and souvenirs to coaches and athletes at various state championship events. The partnership also allowed the NIAA to conduct championship events at major venues. The NIAA office is currently located in the U.S. Bank building in Reno.

U.S. Bank’s sponsorship included $55,000 in annual sponsorship fees plus $120,000 in additional monies each year for event marketing, locations and promotions. The money helped to pay for general operating expenses in the NIAA office. U.S. Bank also participated with schools to build various support and fund-raising programs.

“We would like to express our sincere gratitude to U.S. Bank for its involvement over the last nine years,” NIAA assistant director Donnie Nelson said. “U.S. Bank’s financial and personal support was a tremendous aid to not only the schools in our association but also the student-athletes themselves.

“We are unsure what the future holds in terms of a title sponsor. There are several different avenues we can decide to pursue when it comes to individual sport or overall association sponsorships.”