Visitors authority launches national search |

Visitors authority launches national search

by Caryn Haller

Foxy the horse and Dave Rich at the Carson Valley Museum & Cultural Center during the press conference announcing the search for a 'storyteller on horseback.'
Shannon Litz | The Record-Courier

Foxy is looking for a rider to help her promote Carson Valley.

To spread its “Rugged. Relaxed. Reachable.” brand campaign launched in 2012, the Carson Valley Visitors Authority opened a national job search Wednesday to find the Carson Valley Rider, a storyteller on horseback.

“This is a great opportunity to have a spokeswoman discussing all the attractions and events Carson Valley has to offer,” said A.J. Frels, visitors authority executive director. “We’re looking for a lady who embodies the feel of Carson Valley. She has to be here quite frequently for photos and appearances, and has to be educated on Carson Valley.”

The 30-day search ends Oct. 4.

“Now that we have the branding statement we thought an appropriate spokesperson would be the way to promote it,” said Phil Weidinger of Weidinger Public Relations. “We wanted an attractive person who has the right personality, and who’s authentic to show off the events and activities in Carson Valley. We want someone who knows how to ride and who’s familiar with Carson Valley and enthusiastic about it.”

The Carson Valley Rider would make appearances at attractions, activities and events around Carson Valley to highlight the diversity of the area through a video series seen on various social media.

“We might even have that horse going through a casino before its all over,” Weidinger said. “It should be fun.”

Brad Stewart of Personnel One, the company charged with finding the rider, said this search is different from ones they usually conduct.

“Having someone represent Carson Valley is a unique opportunity for us. We’re excited to be part of it,” Stewart said. “The key is to find somebody who represents who we are as a people rather than a specific skill set. We’re looking for somebody who embodies Northern Nevada. The intangible qualities of who we are, are more important than previous work experience.”

Interested candidates should submit a 3-5-minute personal video on why she should be the Carson Valley Rider.

The rider will receive no salary, however, she will receive perks throughout the year from sponsors such as 1862 David Walley’s Hot Springs Resort & Spa, the Carson Valley Inn, SoaringNV, Topaz Lodge and others.

For more information or to apply go to