Travel and ski journalists heading for Stateline, South Lake
February 29, 2012
Travel and ski journalists representing national magazines, newspapers, websites, blogs and social media outlets will descend upon South Lake Tahoe, March 5-9, for the North American Snowsports Journalist Association National Conference. The event is designed to generate significant editorial coverage for the area as a leading winter destination.
The Lake Tahoe Visitors Authority will host 75 journalists and guests to showcase the region and provide attendees an authentic flavor for the area, its residents and the activities that make Lake Tahoe a national treasure.
Members attending this conference represent the Associated Press, SKI Magazine, Snow.com, San Francisco Chronicle, Sacramento Bee, Examiner.com, 7×7 Magazine, San Jose Mercury News, LA Daily Breeze, Contra Costa Times, Trenton (New Jersey) Times and NJ.com.
“The conference is an effective way to provide media wild side experiences that differentiate the Tahoe South brand from other ski destinations,” said Lake Tahoe Visitors Authority Executive Director Carol Chaplin. “Results will be significant coverage of our resort community through newspaper, magazine and website content.”
In addition to overall destination stories, updates on major plans that will affect the future of the entire area will be provided. Nevada Lt. Gov. Brian Krolicki will discuss the 2022 Reno/Tahoe Winter Olympics bid; Lakeside Inn and Casino Chief Executive Officer Mike Bradford will provide an overview of the South Shore Vision Plan; Tahoe Transportation District District Manager Carl Hasty will cover the Highway 50/South Shore Community Revitalization Project.
LTVA has organized five days of tour options including skiing and boarding at South Shore resorts: Heavenly Mountain Resort, Sierra-at-Tahoe Resort and Kirkwood Mountain Resort; snowmobiling at Zephyr Cove Resort; an apres ski cruise on the Tahoe Queen; live entertainment with 311, an alternative-rock group at MontBleu, and comedy at the Improv at Harveys; time to explore shops and galleries at the Heavenly Village; as well as gaming opportunities.
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Attendees will be staying at Embassy Suites Lake Tahoe Hotel & Ski Resort, Harrah’s Lake Tahoe, Harveys Lake Tahoe, MontBleu Resort Casino & Spa, and Tahoe Lakeshore Lodge & Spa. Throughout their stay the group will be utilizing transportation via BlueGo, South Tahoe Express and Amador Stage Lines.
An opening night reception at Edgewood Tahoe will include an overview presentation of the area from the LTVA and a welcome from the evening’s sponsor, Sacramento International Airport, followed by a Taste of Tahoe with local restaurant samplings from favorites like Edgewood, Blue Angel Cafe, Freshies Restaurant & Bar, Lakeside Inn & Casino’s Latin Soul, Red Hut Cafe, along with El Dorado wineries: Boegar and Madrona.
Evening activities throughout the week will include a lakefront dinner at The Beacon and final night marketplace/trade show and awards banquet at Harveys sponsored by Reno-Tahoe International Airport. In addition to skiing and riding, day time options include snowmobile rides offered by Zephyr Cove Resort, cross-country skiing and snowshoeing at Camp Richardson Historic Resort & Marina, and a dash through the snow on a Borges Sleigh ride.
Additional conference sponsors and partners include Nevada Commission on Tourism, Heavenly Sports, Ski Butlers, Stateline Brewery and Tahoe Trail Bars.