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Symposium to highlight effective social media uses

Staff Reports
Carson City Visitors Bureau Social Media Director Kyle Horvath will discuss social media at the symposium.
Cathleen Allison | Nevada Photo Source

The Carson City Visitors Bureau is hosting a Social Media Symposium for rural marketing and tourism organizations in the state.

“It’s an opportunity for the marketing community to come together,” said Kyle Horvath, social media director for the visitors bureau. “It’s a place people can feel comfortable to bounce ideas off each other and learn from others’ mistakes.”

The symposium will begin at 9 a.m. Friday and Saturday at the Adams Hub for Innovation, 111 W. Proctor St.



It will feature speakers on a variety of topics, including blogging, uses for Twitter, user-generated content, writing effective press releases, best practices and marketing on social media.

“I want to break down the fear for a lot of those people who are doing traditional marketing but may be unsure about social media,” Horvath said. “A lot of people are comfortable in their expertise in marketing, but not a lot know how to put it all together with the new tool that is social media.”



Horvath said social media allows marketers to interact with their audience on a more personal level.

“I see social media less as a giant megaphone and more as a digital community and conversation,” he said.

The symposium is free for marketers and tourism officials from the rural areas. Lunch will be provided Friday.

A discount will be offered at the Gold Dust West for attendees who mention the symposium.

Attendees are invited to attend the annual Silver and Snowflakes Festival, featuring the tree-lighting ceremony and other activities, in downtown Carson City at 5:30 p.m. Dec. 5.

“Participants can practice their new skills there,” Horvath said.

To register for the symposium or for more information, go to visitcarsoncity.com.

Speakers include:

Constance Aguilar – The Abbi Agency

CANFEST: How to bring an event up from scratch using social media

Kaitlin Godbey – Nevada Commission on Tourism

NCOT’s focus on user-generated content, and how YOU can help

Amy Demuth – RAD Strategies

Twitter Techniques 101: Get the most out of 140 characters

Teri Vance – The Nevada Appeal

Writing effective press releases and distributing through social media

Renee Plain – In Plain Sight Marketing

Developing a social media strategy across multiple platforms

Kyle Horvath – Carson City Visitors Bureau

Adjusting As You Go: Social media benchmarks to analyze success

Kat Hood – KKP Golden Connection SEO

How Social Media Fuels Website Activity: SEO and SEM tricks, tips and best practices

David Toll – The Complete Nevada Traveler

The importance of bloggers in the social media world

Michael Tragash – Yelp

Yelp 101: how this social tool will help your destination