SnowGlobe producers expect 14,000 festivalgoers each day
The days leading up to New Year’s Eve in South Lake Tahoe typically mark the arrival of thousands of colorfully clothed Millennials, as the younger generation gears up for another SnowGlobe music festival — this year, the biggest in event history, organizers say.
SnowGlobe Producer Chad Donnelly said last week he is expecting about 14,000 people each day at the three-day music festival, which is 4,000 more people per day compared to figures reported in previous years.
The increase in festivalgoers is made possible by the organizers’ ability to create more space at the venue. A new configuration and the removal of “a number of assets off the main field” has allowed the festival to increase the size of the third tent and make more room in general.
“We’ve definitely grown,” Donnelly said.
That growth over the years has not only impacted space at the venue, but has also made it easier to lock-in artists for the festival, he added. This year, some of the more popular artists performing at Snowglobe include Scrillex, Atmosphere, Zedd, Flume, Flux Pavilion and Porter Robinson.
Donnelly claimed it’s one of the best lineups the festival has had.
“I think you have to prove yourself,” he said, adding. “These artists have the opportunity to play where they want… so I think it’s a testament to what we’ve built.”
Most of the crowd will likely be there for the music, but there’s still plenty for visitors to see and do away from the stages.
A variety of food, alcohol and merchandise booths will be available inside the venue, along with more art installations than ever before. Big air athletes will also be present to perform snowboarding and skiing tricks for added entertainment.
“Each and every year we are doing everything we can to innovate and push the experience forward,” Donnelly said.
SnowGlobe will be held at Lake Tahoe Community College this year, just as it has since its inception in 2011. It starts Monday afternoon, and ends shortly past midnight on New Year’s Eve.