#NoSledLeftBehind message hits slopes
On a recent holiday weekend, hundreds of visitors snapped selfies with a “Take Care” bear while sledding at Lake Tahoe.
The bear, someone in a suit, mingled with families reminding them to throw away their broken sleds, rather than leaving them littered on the snow. A new billboard just went up in Folsom, Calif., with the same message.
In the ongoing quest to encourage responsible recreation, the Take Care Tahoe program is making an aggressive push to educate visitors and locals about the importance of picking up trash and taking care of Lake Tahoe’s environment. The Tahoe Regional Planning Agency, Tahoe Fund, and the Lake Tahoe Visitors Authority are funding the new billboard with the #NoSledLeftBehind message.
“When we see discarded sled pieces and cigarette butts littering the snow and trails, it tells us that we need to do a better job educating the public on how to enjoy Tahoe responsibly,” said Joanne S. Marchetta, executive director of the Tahoe Regional Planning Agency. “We want the millions of visitors who come to Tahoe to become part of the solution to protect this special place.”
Earlier this month the Nevada Division of Transportation picked up nearly 2,000 pounds of trash of broken sleds and debris at Spooner Summit, a gateway entrance to Lake Tahoe. This cleanup followed a post-New Year’s haul of 2,000 pounds of trash including diapers and broken sleds.
Trash is just one of the issues that the collaborative Take Care Tahoe group addresses to encourage stewardship and responsible recreation while visiting and traveling to Lake Tahoe. The group uses humorous messages like, “No Sled Left Behind” to combat trashed sledding sites and “Be #1 at picking up #2” to remind people to pick up dog waste.
The new billboard will complement the messaging on a similar digital billboard on I-80 Eastbound in Colfax, California.
Learn more about Take Care Tahoe online at takecaretahoe.org or via Instagram @takecaretahoe.