New license plate raises money for wildlife education |

New license plate raises money for wildlife education

Staff Reports

Money from the sale of the new “Conserve Wildlife” license plate, which features a mule deer, sage-grouse and a rainbow trout against a classic Nevada landscape, will go directly to the Nevada Department of Wildlife’s wildlife education and volunteer programs.

“This new license plate is the result of years of a team effort by NDOW staff and volunteers,” said Ken Mayer, director for NDOW. “The timing could not be better. With budget cutbacks to our wildlife education and volunteer programs, sales of the Conserve Wildlife plate will go directly to NDOW to support these important programs.”

The Wildlife Education program supports NDOW’s Trout in the Classroom and Project Wild programs, the Oxbow Nature Study Area and the Verdi Nature Trail and Center, and interpretive education programs in Reno, Verdi, Las Vegas and Elko. An average of 18,000 to 20,000 school-aged children enjoy these programs each year.

“Without the proceeds from this new license plate, it will be difficult for our wildlife education programs to thrive,” said Kim Toulouse, wildlife education coordinator and volunteer program manager for NDOW.

NDOW’s Preserving Our Wildlife Legacy (PrOWL) Volunteer Program was formed in 2000 to serve as a mechanism for citizen-volunteers to become more involved with wildlife projects, such as habitat restoration programs, sage brush seed collection, and sage grouse surveys. Each year, 600-700 PrOWL volunteers donate time working on projects worth a half million dollars. Their contributions benefit wildlife directly, and are also applied as match to federal grants in lieu of state funding for a variety of wildlife projects.

“Since the beginning of the Nevada Department of Wildlife, volunteers have provided incredibly valuable services for the citizens and wildlife of the state,” said Toulouse. “This new license plate will help keep these vital programs up and running.”

“Nevada’s wildlife belongs to its citizens,” said Mayer. “This plate provides an opportunity for everyone in Nevada to contribute financially to wildlife education and assist in maintaining the opportunities provided our citizens through our volunteer program.”

To learn more about ordering a “Conserve Wildlife” license plate, check out the Charitable & Collegiate Plates section of the Nevada DMV website at