Minden concerts to include T-shirt sales
January 11, 2011
Minden’s family concert series will take on a new look this summer as the town board approved the sale of commemorative T-shirts during performances at the park.
Douglas County Recreation Coordinator Sheryl Christian requested the board consider adding concession sales to the concerts to help pay for the events that are free to the public.
Each of the five concerts May through August draws thousands of people to Minden Park.
The concerts are put together by the county with assistance from community businesses. The town provides a free venue with the park.
Christian told the board Jan. 5 she sent letters to community service clubs inviting their participation in the sales of food.
Last year the Lions’ Club provided the concessions, and this year it will be the Elks Lodge.
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Christian is seeking applications for the 2012 concert series.
She asked service groups choosing to participate to commit to all five concerts. The club also provides free meals to band members at the concerts.
“Selling T-shirts and tank tops will be a nice addition. It’s a little memory of the concert and a revenue generator,” she said.
GE Energy of Minden is the corporate sponsor of the concert series. In addition, Carson Valley Inn provides free lodging for performers.
Christian said the parks and recreation department seeks sponsors for additional expenses.
“Every year, it gets tougher and tougher to get sponsorships. We look for donations for sound which costs $800 for each concert. We have costs to print the programs and rent bathroom facilities,” she said.
The town has been cautious in opening the park to vendors.
The agenda item was tabled last month so the new board could vote on the issue.
Chairman John Stephans brought up the Rotary Club – which helped rebuild the park gazebo – that was turned down last year in their request to sell ice cream.
“It’s unfair to say ‘no’ to one and allow another,” he said.
Christian said service clubs that applied would be treated equitably.
County Commissioner Lee Bonner, who works for GE Energy in communications and public affairs, said the shirts would be designed at no cost.
“Sheryl and I worked on this,” he said. “We have lots of graphic designers (at GE). We would create T-shirts designs at no cost and submit them for your approval.”
Bonner said the shirts would be good advertising for the town.
Christian said service clubs interested in participating as food vendors needed to contact her. The series kicks off its 15th season in May.
For information about providing food concessions during the GE Family Concert Series at Minden Park, service club representatives should contact Recreation Coordinator Sheryl Christian, 782-9828.