Douglas firms sell ‘experiences’ |

Douglas firms sell ‘experiences’

All seven businesses recognized on Tuesday with Douglas County Spotlight Awards had something in common with winner Round Hill Pines.

“The most important thing in the county you are producing is experiences,” presenter Chamber of Commerce Director Bill Chernock said.

As part of the annual State of the County celebration, seven businesses in different categories received spotlight awards.

Whether picking fruit at Jacobs Berry Farm or a keg of beer at Battle Born Wines, or having a packaged drink created at Continuum Packing Solutions, all of the firms honored by the county marketed experiences.

The restaurant award went to the Pink House in Genoa, which opened last fall after a long renovation. It was the second award for the project this month.

Valley Eyecare & Eyewear Gallery’s Somer Lyons won the award in the business and professional category.

Before handing Round Hills Pines the sports and recreation award, Chernock pointed out that the company operates in a challenging environment as a permittee of the U.S. Forest Service where employees are subject to numerous distractions during the day.

“When we were asked how many people worked at Round Hill Pines, we would answer about 40 percent,” Chernock joked.

Winner of the hospitality spotlight award was the Ridge Tahoe at the top of Kingsbury Grade, which presenter Renea Louie said bridged the gap between Carson Valley and Lake Tahoe.

The Ridge employs more than 225 people.

Commissioner Barry Penzel said Continuum Packaging was a world leader in its field that has grown 25 percent each year for four years. Founded in 2009, the Minden company manufactures recyclable packaging for all sorts of drinks.

Retail Spotlight Award winners Troy and Megan Phillips started Battle Born Wine in 2007.

Presenter county commissioner Steve Thaler said he purchased a keg of beer there after learning recently they were available.

Jacobs Berry Farm received the entrepreneurial spotlight award. Located on the original Lampe homestead, Jack and Diana Jacobs started converting the field to rows of blackberries and raspberries at the beginning of the century. Now they host a beekeeper and conduct weddings on the property.