Cash mob to convene at East Fork Saturday |

Cash mob to convene at East Fork Saturday

Staff Reports

Main Street Gardnerville’s next cash mob is Saturday at the East Fork Gallery, 1503 Main Street, Suite K, in The Record-Courier Center. Cash mobbers are asked to show up to the gallery anytime during regular business hours, 10 a.m.-5 p.m., committed to spending $10-$20.Cash mobs are part of a new movement aimed at supporting local businesses and rebuilding communities. “Cash mobbing is an increasingly popular way to enable community members to make a difference for locally owned businesses,” Main Street officials said in a press release.Locals are asked to join the Facebook group, Main Street Gardnerville Cash Mob, then invite their friends to do the same, sharing the idea with their friends. “Help us spread the word by utilizing your social media contacts and friends to make an impact,” said Main Street. Businesses are Main Street members selected in random drawings each month. The East Fork Gallery, celebrating 34 years in the Carson Valley, offers paintings, photographs, pottery, porcelain, fused glass, jewelry, sculpture, original cards, bookmarks and gift items, all created by 37 local artists. “According to the American independent Business Alliance, when a consumer spends $100 in a locally owned business, $45 of it stays in the community,” said Main Street. “When that same $100 is spent in a national chain store, only $13 stays local. A cash mob is just one way that a shopper can have a huge impact on our local economy.”For more information, call 782-8027 or email East Fork Gallery is also a member of the Carson Valley Chamber of Commerce. By supporting this event, cash mobber will also be supporting the chamber’s “Local First” program. Find out more by visiting the chamber’s website at or by calling 782-8144.