Douglas Realtor’s food drive campaign wins NNDA award
IF YOU GO
What: Pioneer Awards
When: 6-9 p.m. Friday, March 31
Where: Carson Nugget Ballroom. Banquet
Tickets: For information and to reserve your seat, visit www.PioneerAwards.com.
When Douglas County real estate agent Ginger Easley said she wanted to raise $1,000 and food donations for the KTVN Share Your Holiday food drive benefiting the Carson Valley Community Food Closet last November, she hired Carson City-based In Plain Sight Marketing, LLC to help her out.
Not only did Easley raise more than 200 pounds of food donations, she also tripled her monetary goal to more than $3,000 through donations delivered at a number of small, hosted events at local restaurants and an online giving campaign.
“IPSM developed the strategy using every possible means I have of communicating with my clients and the community,” Easley said. “We tripled our original goal of raising $1,000 to raising over $3,000 with some last-minute donations, plus over 200 pounds of food. I couldn’t have done it without their attention to detail and diligence in execution.”
The Carson City-based marketing agency celebrated its 5th anniversary this month by settling into new quarters at 311 W. Washington St. and taking home the Northern Nevada Development Agency’s Mark Twain award for marketing campaign of the year.
Launched in 2012 by Carson City resident Renee Plain, IPSM has grown from Plain’s kitchen table to a staff of four, including her business partner and mom, Kathie Taylor of Minden. Taylor joined the firm in 2015, adding public relations, market research and survey capabilities to the already flourishing marketing strategy, community relations and social media practice.
The firm hired Carson High School senior Shaylin Segura last June as a social media intern. Segura was recently promoted to social media coordinator, and Jessica Grundy joined the firm in January as project manager.
“I went from me to three, and then to four in the past year,” Plain said. “It’s been very exciting, challenging and fun all at the same time. We are proud to represent some of the finest organizations in Northern Nevada.”
IPSM’s client roster also includes Carson City Mayor Bob Crowell, Nevada Builders Alliance, the Boys & Girls Clubs of Western Nevada, Carson City School District Career and Technical Education, Shaheen Beauchamp Builders, East Fork Firefighters Association, and the Carson City Senior Center.
Plain is a previous NNDA Kit Carson entrepreneur of the year award winner. Taylor received the Public Relations Society of America Bronze Spike award and the Council for Advancement and Support of Education District VII bronze awards for best practices in marketing and overall campaign. She won the awards for her work as project lead on behalf of the University of Nevada, Reno’s marketing and communications department’s #VermontFor50 campaign in 2015.
Easley is collaborating this year with the East Fork Professional Firefighters Association and IPSM to raise money for new American-made coats for Douglas County School children through the Operation Warm Coats for Kids Foundation. Their first joint fundraiser is set to go live in the coming weeks.
“I’m looking forward to harnessing the power of this community to pull together and take care of our own,” Easley said. “Communication is the key to accomplishing our goals and I can’t think of a better partner than IPSM to get it done.”