Cash mob to convene at Aurora Salon & Boutique |

Cash mob to convene at Aurora Salon & Boutique

Staff Report

Main Street Gardnerville’s next cash mob is Saturday at Aurora Salon & Boutique, 1532 Main St., Suite 9, Gardnerville.

Cash mobbers are asked to show up at the gallery anytime during regular, 10 a.m.-4 p.m., committed to spending $10-$20.

Cash mobs are part of a new movement aimed at supporting local businesses and rebuilding communities.

“Cash mobbing is an increasingly popular way to enable community members to make a difference for locally owned businesses,” Main Street officials said in a press release.

Locals are asked to join the Facebook group, Main Street Gardnerville Cash Mob, then invite their friends to do the same, sharing the idea with their friends.

“Help us spread the word by utilizing your social media contacts and friends to make an impact,” said organizers.

Businesses are Main Street members selected in random drawings each month.

Aurora Salon & Boutique is a full service salon and boutique. Every $10 gift certificate purchased for salon services during the cash mob will be redeemed at a $20 value. All hair and nail products will be on sale along with items from the boutique. The boutique section of Aurora Salon & Boutique sells jewelry, clothing, home décor and beauty products. Refreshments will be served.

“According to the American Independent Business Alliance, when a consumer spends $100 in a locally owned business, $45 of it stays in the community,” organizers said. “When that same $100 is spent in a national chain store, only $13 stays local. A cash mob is just one way that a shopper can have a huge impact on our local economy.”

For more information, call 782-8027 or email