The Carson Valley Rider is getting a $15,000 boost in the form of a grant from the Nevada Commission on Tourism.
The grant was one of three received by the Carson Valley Visitor’s Authority amounting to $27,000 to market the Valley outside of Douglas County. Included in the proposals were print and internet ads in Nevada Magazine, the Reno Gazette Journal, the Las Vegas Review Journal and California.
Grant money will also be used to design and print 70,000 copies of a new brochure for distribution in California.
The Douglas County Historical Society will receive $2,000 to produce a website. The Dangberg Home Ranch is slated to receive $3,157 to purchase advertising in publications and online, including the Carson Valley Almanac.
The Town of Genoa is slated to receive $5,000 to produce 10,000 brochures for placement and mailing at tourist destinations across the state.
The state awarded $985,146 in grant funding for projects throughout rural Nevada designed to increase travel to those areas, Lt. Gov. Brian Krolicki announced Wednesday at the commission’s quarterly meeting.
“Nevada has so many hidden treasures in lesser-known areas of our state,” Krolicki said. “The tourism professionals in rural Nevada work very hard to find creative, new and interesting ways to bring visitors to these extraordinary areas. The Commission is very pleased to be a partner with these local and regional tourism agencies in finding ways to increase visitors and economic activity to rural Nevada.”
NCOT’s longstanding Rural Grants Program helps rural communities and also generates room tax revenue for the state. Grant recipients must provide a 50-50 match in funds or the equivalent in volunteer hours and use the money to maximize their marketing outreach, which will bring more travelers to Nevada’s rural areas.
The commission receives three-eighths of 1 percent of room tax revenue as its operation budget. A portion of those funds are used to offer the Rural Grants Program, which helps nonprofit groups and government agencies in rural Nevada enhance visitation from overnight stays. Funding for the grants does not come from the state’s general fund.
A total of 148 grants were awarded in this current cycle of grants. A second cycle will be awarded in December.