Visitors Authority, Arts Council receive grants
December 15, 2016
Two Carson Valley organizations received money from the latest round of grants offered by the Nevada Commission on Tourism to promote rural Nevada.
The Carson Valley Visitors Authority received $10,050 to help fund a comprehensive tourism economic impact study and analysis for the East Fork Township.
"Current data is county wide and skewed by measures from the Lake Tahoe portion of our county in both room revenue and trip pattern spending," the authority said in its application.
The Carson Valley Arts Council was awarded $1.350 to advertise the "Arts and Antiques in Carson Valley Map" in travel publications such as Nevada Magazine and area newspapers during spring and summer.
The grant funding was part of $504,230 awarded to tourism organizations across the state.
"The NCOT grant program supports rural Nevada in its efforts to increase overnight visitation, a vital economic component in so many of our state's communities," Lt. Gov. Mark Hutchison said. "Programs that drive overnight visitation bring room tax revenue to these rural communities as well as to the state, and NCOT strongly supports rural Nevada in those efforts."
The commission awarded funding to 89 marketing projects designed to increase overnight stays, boost brand awareness and expand marketing programs for communities in rural Nevada. Grants are awarded twice a year, and this recent distribution is the second in fiscal year 2017. A total of $1.4 million was awarded in FY17.