Ranchos shop stacks the ‘fat boy’
October 23, 2012
Scott Hein of the Gardnerville Ranchos is serious about sandwiches, more specifically big, juicy submarine sandwiches.“They will blow people’s minds away. These sandwiches can change lives,” the 55-year-old said, half-jokingly, last week. Hein was speaking from his hole-in-the-wall storefront in the Tillman Center, Fat Boys Subs & Such, where he’s been heaping up huge sandwiches for about a year.“I felt it was the right time to do something on my own,” said the man who spent 10 years managing food services for Rite of Passage in Yerington. “I do have a talent for putting things together and making people happy.”When a struggling sub shop became available last fall, Hein decided to take a chance. What the location lacks in polish, the product makes up for in both quantity and quality.“I use quality ingredients. I don’t do anything cheap,” he said. “Ninety percent of the meat comes from the Sausage Factory in Carson City. Our veggies are fresh. We slice and prepare everything here daily.”He’s even picky about the lettuce. “It’s finely shredded,” he said. “That way oil and vinegar actually go into the lettuce. They don’t roll off the side.”Beyond selection of ingredients, Hein is unapologetic about his shop’s portions.“I think what differentiates us is the quality of our meat and that we actually put stuff on the sandwiches,” he said. “I want to give people what they want. I want to give them what they pay for — a quality product and a lot of it.”Hein said that starting out wasn’t easy.“It took everything I had to open this shop,” he said. “But word got around. Month by month, I watched the numbers go up.”Sales went from $2,000 a month to $7,000 a month, mostly from take-out orders, Hein said. “I would like to thank the people of Gardnerville and the Ranchos for supporting us,” he said. “We wouldn’t be here without them. They like our sandwiches.”Those signature sandwiches include the Collateral Damage (roast beef, ham, turkey, pastrami, salami, pepperoni, cheddar), the Big Pisano (ham, salami, pepperoni, provolone, Italian dressing), and the G’ville (roast beef, sauted onions and peppers, horseradish cheddar). There are also tortilla wraps, house soup, salad and smoked tri-tip chili (Hein likes to smoke meat), and Fat Boys just rolled out a breakfast menu with burritos and sandwiches. The Devil’s Advocate consists of ham, sausage or bacon, a fried egg, and cheese all stacked between a glazed donut. “People are coming in excited,” Hein said. “We get new customers everyday from basically right down the street.”Ryan McGraw-Hein, the owner’s 20-year-old son, works the sandwich assembly line daily. The young man is pursuing a career in fire-fighting but doesn’t mind helping his father in the meantime.“I tell you what, you get busy doing this,” he said. “We pretty much split the work.”As for the future of Fat Boys, Hein is not averse to the idea of branching out.“Personally I would like multiple stores,” he said, “if I could find the right investor.”Located at 1281 Kimmerling Road, Suite 10, Fat Boys Subs & Such is open 7 a.m.-7 p.m. Monday-Friday and 10:30 a.m.-4 p.m. Saturday-Sunday. The sandwich shop delivers when possible and offers party platters as well. For more information, call 265-4511.