New marketing campaign highlights Douglas County
August 4, 2013
A new marketing campaign "Improve the State of Your Business," developed by the Northern Nevada Development Authority has received media attention for its recent launch of marketing materials and a website targeting the relocation of business to Douglas County. The campaign includes material specific to Douglas County and has been successful in bringing new jobs to the local area.
"This campaign has allowed Douglas County to offer a wider range of job opportunities to our existing workforce," said Comission Chairman Greg Lynn. "We now have a wider spectrum to offer, providing more areas of employment opportunity for the people of Douglas County."
In June 2011 the commissioners approved a contract with the authority to support recruitment of the energy, science and advanced engineering businesses The campaign is structured to target the Sierra Pacific megapolitan area in the state of California including Sacramento, Stockton, San Francisco, Modesto, San Jose, Merced, Santa Cruz, Monterey and Oakland.
New businesses attracted include Franklin Armory-specializing in producing local firearms, Cristek Interconnects-an aerospace and defense industry manufacturer, Global Aqua Solutions- a manufacturer of proprietary organic, biodegradable, non-toxic chemicals, and Eastbiz- a mail forwarding and small packaging shipping company.
Stockton was the initial test market, and the campaign recently dispersed Douglas County specific marketing materials including mailers, email, digital ads and a national press release announcing the launch of the website, http://www.improvethestateofyourbusiness.com .
The website helps companies make a case for the transition and has brought national media attention from news outlets such as the Wall Street Journal, Sacramento Bee and Reuters.
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"Improve the state of your business" includes key messages highlighting Nevada's safe community, quality of life, relaxed regulations and low tax rates.
Since the contract was approved in 2011 NNDA's efforts from the campaign have brought 10 companies to Douglas County and three expansions so far, creating 250 jobs.