Main Street plans mural, banners to spruce up town
June 20, 2014
A proposal to paint a mural honoring Gardnerville’s Basque heritage was given the green light by the town’s board on Tuesday.
Carson Valley artist Beverly Caputo would paint the 12-foot by 16-foot mural on the side of the old Pyrenees Hotel, which once housed Aladdin Flowers.
The mural would be painted on six 4-foot-by-8-foot panels, Main Street Gardnerville spokeswoman Carol Sandemeier said.
The mural project is not the only one proposed by Main Street to spruce up downtown.
An effort is also under way to put up green banners on the decorative light poles in Gardnerville during those months when the flowers or Christmas decorations aren’t up.
The banners are 18 inches across and 30 inches deep. A similar plan in Minden would feature red banners.
Town board members were told the word “Relax” in the original slogan was replaced with “Stay,” in the final version.
Carson Valley Visitors Authority Executive Director A.J. Frels said the banners are part of the authority’s branding effort.
It’s important they are consistent,” he said.
There was a proposal that events be advertised on the other side, but he pointed out that a list wouldn’t be visible to people driving by.
Main Street Director Paula Lockridge said that with the town’s approval, the organization could start looking for materials that would be sturdy enough to withstand Carson Valley’s winds.
It’s possible that the banners will alternate with the flower baskets in downtown Gardnerville. Last year main Street sold 68 baskets that were hung off the light poles, the highest number so far. They are growing another 68 baskets this year.