The latest twist in the thriving app market is a subscription eBook of knitting patterns from Gardnerville resident Rosemary (Romi) Hill of Designs by Romi, and knitCompanion app creator Create2Thrive Inc.
Ranked at No. 3 in Lifestyle Apps on its Aug. 1 release, Hill’s Seven Small Shawls Year 4 displaced household names Oprah and Martha Stewart in a run for the top 10 in both paid and top grossing iPad lifestyle apps.
Knitters have long embraced tech enthusiastically, marrying an age-old art with their modern lifestyles.
Y4 continues Hill’s popular knitting pattern collection “7 Small Shawls,” groundbreaking even at its inception in mid-2010 as a subscription PDF eBook, and still available in that format.
This year’s Y4 app adds a new concept in the serialized delivery of an eBook.
Unlike many subscription apps that charge a monthly fee for continued content access, all content in the 7 Small Shawls Y4 eBook app is covered by the initial purchase price of $24.99 ($19.99 throughout the month of August).
During the subscription period of a little more than a year, the app will update with a total of seven shawl patterns plus three bonus accessory patterns. Y4 honors the internet’s large community of knitters, with each pattern named after a knitter in Hill’s forum on the social crafting site, ravelry.com.
Forming the foundation of the app is the clean and easy to understand interface of knitCompanion, a patent-pending platform for following charts and instructions.
With more than 100,000 downloads, knitCompanion provides a simple and portable way to work with complex instructions, and has been co-opted by the related fields of fiber arts, cooking, and “some assembly required” activities.
Designs by Romi is a Nevada-based company founded in 2005 by lifetime knitter Hill.
Her work has appeared in numerous magazines and books, as well as in her own successful series of eBook subscriptions and patterns.
Buoyed by the popularity of her first small shawl design, Brandywine - a benefit pattern providing nearly $25,000 of support to Doctors without Borders - Hill’s designs for the 7 Small Shawls series have centered on classic wearable accents that can be made with one or two skeins of luxury hand dyed sock yarn.
For more information, contact Sally Holt at Create2Thrive: (303) 589-8667 or email@example.com; or Hill at Designs by Romi: 309-1715.