Main Street Gardnerville continues its cash mob economic stimulus campaign at Cheshire Antiques on Saturday.
Cash mobs are part of a new movement aimed at supporting local businesses and rebuilding communities. Cash mobbers join together and commit to spending $10-20 at a predetermined local business.
Locals are asked to join the Facebook group, Main Street Gardnerville Cash Mob, then invite their friends to do the same. A business is selected via random drawing of Main Street Gardnerville business members.
The next cash mob will take place Saturday at Cheshire Antiques, 1423 Highway 395. Mobbers can show up anytime during regular business hours, 10 a.m.-5:30 p.m., and commit to investing $10-20 back into the local economy.
Karen and Richard Campbell opened Cheshire Antiques in January of 2005. They opened the first 6,000 square feet of the store with only a handful of dealers. The store now encompasses two buildings, totaling more than 12,000 square feet, with 50-plus dealers.
According to the American Independent Business Alliance, when a consumer spends $100 in a locally owned business, $45 of it stays in the community. When that same $100 is spent in a national chain store, only $13 stays local.
For more information, call 782-8027 or visit www.mainstreetgardnerville.org.