ANNE KNOWLES
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April 17, 2013
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State’s new brand identity intended for wide-ranging uses

Nevada’s new tourism campaign, its first overhaul in four years and first ever statewide brand initiative, is designed to be used by state divisions as diverse as education, employment and economic development.

Businesses in Nevada, too, are being encouraged to take advantage of the content and use it in products, brochures or promotional items, according to Claudia Vecchio, director, Department of Tourism and Cultural Affairs, who with Governor Brian Sandoval and Lt. Gov. Brian Krolicki unveiled the campaign last week.

“We are open to creative ideas,” says Vecchio, and will provide businesses with digital content and guidelines on how to …

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The Record Courier Updated Apr 29, 2013 06:26PM Published Jun 14, 2013 09:53AM Copyright 2013 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.