Buoyed by assurances from Douglas County and the Carson Valley Visitors Authority, and the support from businesses around the Valley, Genoa will go forward with a fifth Cowboy Festival in May.
Town Board Chairman Dave Whitgob said County Manager Steve Mokrohisky and Visitors Authority Director A.J. Friels expressed their support for continuing the event.
“They offered their unconditional and enthusiastic support for the cowboy festival,” he said.
Whitgob said all the event chairmanships are filled, some with new people, including Chad Coons as sponsorship chair.
Representatives of 1862 David Walley’s Hot Springs & Resort joined the marketing committee, pledging the help of their marketing division based in Branson, Mo.
“We are already reaching out to some entertainers,” he said.
Whitgob praised the Hot Club of Cow Town as the sort of performer the festival should seek out.
“They came at a reasonable cost and sold out,” he said. “They received a standing ovation at the end of their performance. I’m feeling pretty bullish about next year. I think we’ll get more help from the community at large, including Minden and Gardnerville.”
Whitgob will serve as chairman of the festival, which is scheduled for May 2-4.
The 2013 festival cleared $4,200, far less than the town had budgeted for.
Last month town board members questioned whether the amount of money was worth the effort. They were told by members of the town’s business community that the festival was a success from their perspective.
The festival, which was established in 2010 to serve as an alternative fundraiser to Candy Dance, hasn’t proved as profitable as the annual craft fair. Set for Sept. 28-29, Candy Dance provides the lion’s share of the town’s budget.
Town Board members are scheduled to give their formal approval to go forward with the event at their meeting on Sept. 25.