Kurt Hildebrand

Follow Me

Back to: News
July 27, 2013
Follow News

Visitors center opens in Gardnerville

Gardnerville’s first visitors center held an open house on Thursday night at the Carson Valley Museum & Cultural Center.

Opened by the Carson Valley Visitors Authority in May, the center will serve as the authority’s new home, according to Executive Director A.J. Frels.

The authority moved its offices from the Chamber of Commerce down to the south end of the hall in the museum.

It was incorporated with the Chamber of Commerce in the mid-1980s. The authority has its own board of directors, but until 2011 was managed by the chamber’s executive director.

“The decision was devised to allow both entities to focus exclusively on each of their missions,” Frels said.

The authority director was hired in May 2012, and a marketing associate, Lila Gomes, was hired in November 2012.

Not long after Frels’ arrival, the authority introduced a new brand, “Rugged, Relaxed, Reachable.”

The authority’s mission is to promote the East Fork Township, which includes Carson Valley, its three towns, and Topaz Lake.

“We work with all local tourism partners to promote activities like cycling, family fun, gaming, soaring, golf, hiking, local culture, dining and more,” Frels said.

The authority is conducting a marketing campaign in Sacramento that includes promotions in Sactown and Sacramento magazines, radio spots and distributing 50,000 rack cards throughout Northern California.

Stories you may be interested in

The Record Courier Updated Jul 27, 2013 04:20PM Published Jul 27, 2013 04:20PM Copyright 2013 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.