Carson Valley may be ripe for a third farmers market, but it will have to wait until next summer.
Gardnerville Town Board trustees voted Tuesday to have Manager Tom Dallaire continue efforts to bring a farmers market to Heritage Park in the summer of 2014, after learning it would be the end of June before one could open this summer.
Linda Marrone, who manages the 3rd and Curry Street Farmers Market in Carson City, told board members it would be June 26 before she could open a market at the park.
She told board members that Wednesdays would be the best time for a market, and that mornings would be better still.
The Lampe Park Farmers Market is 8 a.m. to 1 p.m. Wednesdays. The Esmeralda Avenue Market operates 4-8 p.m. Tuesdays.
Marrone said that visitors to the Lampe market aren’t also patronizing downtown Gardnerville.
She said local vendors are the focus of the market in Carson City.
“You have to grow it, make it or bake it,” she said. “You don’t encounter things in our market that you can get at other places.”
She said the Lampe market could use the competition when town board members asked her about competing.
“I think your market is stagnant,” she said.
One of the difficulties in attempting to start a new market this year would be attracting vendors to it and a shortage of produce, Marrone said.
“Whenever you start a new market, the vendors will ask ‘How do you know I’ll make money?’ Will the new market be as big as our market in Carson City? No. But, it will be a start, and then vendors start talking about it, and you grow.”
Also farmers who have planted in preparation for the markets may not have enough produce or energy for another market.
Town board vice chairwoman Linda Slater said she felt an afternoon market would be better attended.
Board member Mike Philips agreed, saying he had to work during the day, but that he could visit the market if it were in the afternoon.
Town Board Chairman Ken Miller told Marrone that the town doesn’t have any control over the Lampe Park market.
“I don’t know if we can support two markets,” he said.
He was also concerned that if the market is a success and the Lampe market closes, some other entity may seek to take it over, leaving Gardnerville with no market.
Marrone said the market would have to be in one place for more than a year to succeed.