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February 12, 2013
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Gardnerville cash mobbers on a roll

The growing popularity of so-called cash mobs has helped keep cash flowing to downtown businesses as they face greater competition from Walmart and other retailers.“I think it's more important to do it now,” said Main Street Gardnerville Program Manager Paula Lochridge. “As the community grows in other ways, the cash mobs show there is still passion for locally owned businesses, the mom-and-pop shops.”The Main Street revitalization program started the campaign in October. “Right after the wine walks, we wanted to do something to create excitement to bring people back downtown,” Lochridge said. “Our first one was that first Saturday in …

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The Record Courier Updated Feb 12, 2013 02:55PM Published Feb 12, 2013 02:53PM Copyright 2013 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.