R-C Editorial Board

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November 21, 2012
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Shopping in a small town

We did something a little different in our Black Friday coverage this year. As a novel, and hopefully refreshing, experience for our readers, we explored the premise of a manly holiday shopping spree.

Comedic effect notwithstanding, the holidays do provide consumers the important opportunity to consider where and how they should spend their hard-earned dollars.

With a new Walmart Superstore opening in a matter of weeks, this question has become even more important. We are a small community. Customers can make or break a business very easily. Location, word-of-mouth, and marketing all play a role. Ultimately, residents elect which businesses stay and which go.

It's true that large retailers win most of the time on price points. But they lose most of the time on atmosphere and charm. Competition between these two aspects can be a force for good in a small town, bringing out the best in business.

We hope that our existing businesses not only stay but thrive in the new economic landscape of Douglas County. As our experiment in bronomics has clearly demonstrated, small-town capitalism can be fun, friendly and full of possibilities. The more personal and flexible small business owners are with their customers, the more likely those customers will continue to patronize their stores.

By Black Friday next year, we hope there will be more options for consumers in Carson Valley rather than fewer. We're wishing.

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The Record Courier Updated Nov 21, 2012 05:46PM Published Nov 21, 2012 05:45PM Copyright 2012 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.