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September 25, 2012
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Cash mob organizers hope to stimulate Main Street

Main Street Gardnerville has launched a so-called cash mob campaign as a consumer-driven economic stimulus program of sorts.

According to Main Street Program Manager Paula Lochridge, cash mobs are part of a new movement aimed at supporting local businesses and rebuilding communities.

"It's comparable to a flash mob, but instead of singing and dancing, cash mobbers join together and commit to spending $10-20 at a predetermined local business," she said in a press release. "Cash mobbing is an increasingly popular way to enable community members to make a difference for locally owned businesses. These cash mobs have proven to be …

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The Record Courier Updated Sep 25, 2012 06:19PM Published Sep 25, 2012 06:10PM Copyright 2012 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.