by Scott Neuffer
sneuffer@recordcourier.com

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August 3, 2012
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Visitors authority offers first peek of Valley's new brand

A year's worth of creative effort, funded by $75,000 in room tax revenue, has produced three alliterative adjectives - rugged, relaxed and reachable - presented over the soaring wing-tips of a new eagle logo.

It's the rough draft of Carson Valley's new brand, what visitors authority officials hope will sell the area as a premier destination in the minds of prospective visitors.

"Keep in mind this is preliminary, not our official roll-out," A.J. Frels, CVVA executive director, told county commissioners on Thursday. "The entire study is a 145-page book, with three discs. It's very thorough."

Last year, before the visitors …

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The Record Courier Updated Aug 3, 2012 04:57PM Published Aug 3, 2012 04:54PM Copyright 2012 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.