A year's worth of creative effort, funded by $75,000 in room tax revenue, has produced three alliterative adjectives - rugged, relaxed and reachable - presented over the soaring wing-tips of a new eagle logo.
It's the rough draft of Carson Valley's new brand, what visitors authority officials hope will sell the area as a premier destination in the minds of prospective visitors.
"Keep in mind this is preliminary, not our official roll-out," A.J. Frels, CVVA executive director, told county commissioners on Thursday. "The entire study is a 145-page book, with three discs. It's very thorough."
Last year, before the visitors …