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July 19, 2012
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How do events take off?

A summit is scheduled for July 26 to discuss planning for the fourth Genoa Cowboy Poetry & Music Festival.

Genoans established the event in 2010 after Candy Dance revenues started to decline. The hope was that it would begin to provide substantial revenues to the town's coffers.

The real question is what conditions are required to establish a new event.

We look at the Valley's most successful events, which include Candy Dance, and we know that patience is an important factor.

For the first two-thirds of its existence, Candy Dance literally consisted of a dance where people were able to …

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The Record Courier Updated Jul 19, 2012 05:01PM Published Jul 19, 2012 05:00PM Copyright 2012 The Record Courier. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.