Carson Valley certified personal trainer Brenda Fisher has a vision for the state of Nevada.
While the state was ranked the 11th leanest in the country in 2011, one out of every four residents still topped a body mass index of 30, which is classified as obese.
"Nevada's ranking isn't as bad I would've thought," Fisher said. "But there is room for improvement. As small a community as we are in Carson Valley, if we can make a difference here, maybe other communities would join in and we could make a difference around the state."
And so was birthed the Healthy Nevada Community Challenge.
Still in the planning stages, Fisher, who owns Healthy Bodies by Fisher in Minden, wants to start up a community-wide health challenge with lipid panels utilized as the primary trackers.
It is set to begin June 27 with a kickoff at Minden Park at 5:30 p.m.
Individuals or teams can register at healthynevadachallenge.org. Participants must register by June 11.
"It's about changing your lifestyle," she said. "It's not like Biggest Loser weight loss. It's making real changes for your health.
"We'll track BMI - aiming for less than 25 - HDL, LDL, total cholesterol and glucose. You get those things in line, your lifestyle will change. I didn't want to do just weight. You could starve yourself and have results. But I'm looking for healthy changes.
"I think it will be fun and I hope a lot of people will turn out."
Fisher said she has enlisted both the major medical centers in town to help with the labs and is seeking more doctors to get on board.
"I've got a restaurant on board who is committed to providing healthy lunches and dinners," she said. "I'm looking for anyone who is interested in getting in on this.
"Trainers, running and biking clubs, gyms and so on. It's about getting healthier as a community."
Fisher said the challenge would be set up in quarterly increments, with participants taking a baseline lipid panel and then subsequent panels at the three-month, six-month, nine-month and 12-month marks.
The participants with the biggest positive change for each quarter will win prizes.
"It's an individual effort, but I think we would be welcoming teams - businesses and service groups - to compete, so to speak. Ideally, maybe everyone wears team T-shirts out on their healthy activities and it starts to spread the word about what we are doing.
"Maybe there could be community walks, or runs. The big thing is just getting people involved and committed to making a change. It's not about any one business, but about people getting better as a community."
Anyone interested in helping facilitate the challenge, or in participating in the challenge, can call Fisher at 782-8928 or e-mail firstname.lastname@example.org.
For more information, visit healthynevadachallenge.org.