Douglas County residents have been using events to attract visitors for a century, starting with Carson Valley Day in 1910.
It was only in the last half century that the ready-made attraction that was Lake Tahoe became readily accessible to the general public.
This week Genoa, Nevada's oldest town (yeah, you heard right, Dayton) will celebrate the state's rural past with a Cowboy Poetry & Music Festival.
A round-up of activities ranging from black-smithing to riding and roping, to two-stepping, the event is in its third year. Proceeds go to supplement funds raised during Candy Dance to support the town. …